Learn how to build, manage and optimize the complete Google Shopping ecosystem—from product data and Merchant Center to Shopping Ads, conversions and performance optimization.
This practical masterclass is designed for digital marketers, performance marketers, e-commerce owners, freelancers and marketing professionals who want to use Google Shopping effectively rather than simply create a campaign and hope for results.
You’ll learn how Google understands your products, how product feeds work, how to diagnose Merchant Center issues, how to structure Shopping campaigns, and how to use performance data to make better advertising decisions.
What You’ll Learn
Understand how Google Merchant Center and Google Shopping Ads work
Set up and configure a Google Merchant Center account
Connect your e-commerce website and product catalogue
Understand product feeds and important product attributes
Optimize product titles and descriptions for Google Shopping
Understand price, availability, images, categories and product identifiers
Learn about GTIN, Brand, MPN and other important product data
Identify and troubleshoot common Merchant Center product issues
Understand product approvals, limitations and disapprovals
Improve overall Merchant Center product-data quality
Understand Free Product Listings vs Paid Shopping Ads
Understand how Google Shopping Ads work
Learn the fundamentals of Shopping campaign setup
Structure and segment products for better campaign management
Understand budgets, bidding and impression share
Diagnose low impressions, low CTR and low conversion performance
Analyse product-level Shopping performance
Identify high-performing and underperforming products
Understand clicks, conversions, conversion value, ROAS and profitability
Connect Google Shopping performance with conversion tracking and GA4
Use Merchant Center, Google Ads, GA4 and Microsoft Clarity together
Build a systematic process for Shopping campaign optimization
Turn product and campaign data into actionable e-commerce decisions
Practical Approach
This is not just a feature-by-feature Google Ads tutorial.
You’ll learn to think like a Shopping Ads practitioner:
Product Data → Merchant Center → Product Eligibility → Campaign → Traffic → Conversion → Analysis → Optimization
You’ll work with realistic e-commerce examples involving product catalogues, product feeds, fashion/e-commerce products, budgets, impressions, clicks, conversions and ROAS.
Who Is This Course For?
E-commerce business owners
Digital marketers
Performance marketers
Google Ads professionals
Freelancers
Marketing managers
E-commerce marketing teams
Anyone managing Google Shopping campaigns
Anyone who wants to understand Merchant Center and Shopping Ads from implementation to optimization
The Core Principle
Shopping Ads don't start with the campaign. They start with the product data.
By the end of this masterclass, you’ll be able to audit a Merchant Center setup, understand product-feed quality, identify common issues, build and manage Shopping campaigns, analyse performance and make data-driven optimization decisions.
5. Course Tags
If Graphy has a separate Tags field from Keywords, I would keep these shorter and more topical:
Google Merchant Center
Google Shopping
Shopping Ads
Product Feed
E-commerce Marketing
Google Ads
E-commerce Advertising
Shopping Campaigns
Product Feed Optimization
Merchant Center Optimization
Google Shopping Campaigns
ROAS